In a recent issue of The New York Times Sunday, I met with an insert of the promotion on page 12 of The Economist, a magazine that I have met wonderful for years. The production values of the Slick of the Economist piece, designed to attract new subscribers, are absolutely first class. The insert color of the moment, attractive art direction, a terrible "free trial" offers, etc.
There was a big problem, however. The two letters page Pitch, that the sender was, it sounded as if written by a non-native speaker. I do not understand. I wish someone could explain how a letter like this never sees the light of day. Here … read the first two paragraphs of the letter for yourself and see what you think:
Dear Colleague:
There is no doubt that The Economist experiencing unprecedented dynamism in the second half of its second century. Its unlikely name is overused and boasted in the highest places. Our essence is reached. Interdependence the world has been informed Therefore, our reputation. "
What I mean? Instead of trying to look so damn scholar (and the wind that sounds confusing) editor's letter should have stuck to the basics. How should the writer began the letter? More importantly, how you should start your next sales letter? My advice to all non-professional writers to come out swinging. Make your offer soon!
Let me show how much better would the Economist letter been if the writer jumped the fluff and conducted with the offer:
Dear Friend:
Bill Gates, Microsoft's chairman, said recently, "the magazine I spend most days, my reading is The Economist. "Larry Ellison, Oracle CEO said," I used to think. Now I just read The Economist. "
To see for yourself why The Economist also incredibly enthusiastic (and successful) readers, here is a risk of non – free offer you can not miss … Return pre-paid "Card Acceptance free trial" and make sure that you get four free issues of The Economist, without charge and without obligation continuing. All I want is You be the judge … etc "
You get the picture. When you begin a letter, put things quickly, then plunge directly in the tender. You will not go too far from the truth. (NOTE: These doors are real terrible appointment Ellison really!)
Ivan Levison is an award-winning, direct response freelance copywriter. Download a free copy of his new report, “101 Ways To Double Your Response Rates!” at http://www.levison.com/subscribe
Contact Ivan any time at ivan@levison.com
Profits.CC Copywriting Pro Tutorial – Writing Your Sales Letter (Bottom Area) Resell Rights
Hey, my name is Andrew James, and I found a way to create sales letters quickly, easily, and most importantly - in any niche!